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Silver

Project Plan Details

The Silver plan provides ample capacity for impactful, larger projects that integrate strategy and creative, delivering meaningful market presence.

Best suited for growing small-to-midsize businesses ready to formalize communication and media strategy.

Recommended Scope:

Integrated strategy & full identity (brand strategy, core media planning, larger campaign development).

Category Research & Brand Strategy:

Develop the core value proposition and positioning statement to differentiate your brand from the competition

Brand Identity & Tone of Voice:

Define, design and document the complete brand identity and verbal identity/brand voice architecture into guidelines

Media Strategy & Campaign Development:

Develop a phased media plan recommendation across 3-4 channels and develop channel-specific ad creative

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