CEO & EXECUTIVE CREATIVE DIRECTOR

As the Award-Winning Creative Director and Founder of Recreatus, Alexander Pesquera leveraged 10 years of cross-functional expertise to launch the agency. His career began at top Houston ad agencies, where mentorship from nationally renowned professionals solidified his craft while creating campaigns for McDonald's and Motiva. He later directed product marketing for a FinTech venture focused on launching a banking app. Recognizing the necessity for up-and-coming brands to access high-level, tech-driven strategy on limited budgets, Alexander founded Recreatus. He is driven by solving business challenges with creative solutions, ensuring clients propel their growth faster.

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ASSOCIATE CREATIVE DIRECTOR

As an Associate Creative Director, Axel Gutierrez brings a 360-degree creative perspective solidified by five years of journey from Graphic Designer to strategic leader. Starting his career in his native Bogotá, he later joined a FinTech venture focused on launching a banking app under the leadership of Alexander Pesquera, where he developed intensive expertise across branding, advertising, and packaging. What sets him apart is his ability to fuse technical execution with business-level vision and empathy, enabling him to not only conceptualize innovative ideas but also guide and empower teams. Axel is driven by the strategic conception phase—transforming abstract ideas into tangible, market-defining results that drive client growth.

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SENIOR PRODUCER

As Senior Producer at Recreatus, Miriam Gonzalez anchors the agency's production capabilities by translating complex concepts into final visual assets. A graduate in Digital Media with a background fascination for camera gear specifications and production software, Miriam possesses the technical acuity to bring any creative vision to life. She has cultivated her craft since 2012, building expertise in photography, lighting, audio, editing, effects, and directing—even shooting live concerts for her favorite DJs. Miriam is driven by her exceptional creative vision and technical foundation, ensuring the precise and flawless execution of every client deliverable.

DIRECTOR OF OPERATIONS

As a Senior Strategic Advisor for Recreatus, Greg Mader leverages over 30 years of executive management experience to provide high-level counsel on agency scaling and financial strategy. A Houston native and University of Houston graduate, Greg serves as a consultant to the executive team, ensuring the agency maintains rigorous corporate formalities and sound operational structures. His veteran perspective provides an indispensable layer of expertise, guiding Recreatus in its mission to be a trusted, long-term partner for growing brands.

FINANCIAL DIRECTOR

Alvino Gonzalez provides Recreatus Inc. with 30 years of disciplined expertise in tax law, business financial codes, and fiscal governance. A University of Houston Finance graduate and Army Veteran, Alvino’s approach is defined by the precision and accountability required for high-stakes capital management. His commitment to long-term financial health and community stewardship is proven by his monumental involvement in his HOA and his role as Finance Chair for his local MUD Board. At Recreatus, he ensures our financial compliance strategies scale for our clients with veteran-led integrity and strategic foresight.

SENIOR PROJECT MANAGER

As Senior Project Manager at Recreatus, Viktor Pineda brings 11 years of high-stakes communication and finance experience to client strategy. After serving in the US Army Infantry, Viktor leveraged his background to advance rapidly across diverse industries, from Automotive Sales and Finance to Real Estate. What distinguishes him is his highly proficient communication skill set, which allows him to quickly adapt and establish an armament of solid resources across various industries. Viktor is driven by the opportunity to learn departmental intricacies, ensuring a seamless system flow that guarantees high-quality delivery for every client engagement.

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MULTIMEDIA - 2025 FELLOW

As a Multimedia Fellow at Recreatus, Ricardo Betancourt strengthened the agency's production capabilities by translating complex concepts into final visual assets. He developed this expertise while earning his Digital Media degree from the UH Cullen College of Engineering. With a background fascination for hardware and software, Ricardo possessed the technical acuity to bring any creative vision to life. He had cultivated his craft since 2016, building expertise in editing, design, and development—even building a Pong game for a movie project. Ricardo was driven by his exceptional creative vision and his technical foundation, ensuring the precise and flawless execution of every client deliverable.

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UX/UI - 2025 FELLOW

As a UX/UI Fellow at Recreatus, Ngoc Nguyen spearheaded digital projects with a year of focused experience in human-centric design to enhance digital performance. She developed this expertise while earning her Digital Media degree from the UH Cullen College of Engineering. Her career began in a specialized research lab, where she mastered interactive prototyping, usability studies, and data analysis. Ngoc was set apart by her ability to merge analytical thinking with creative design, approaching UX through measurable outcomes. She was passionate about crafting experiences where user interaction flowed effortlessly, and the data confirmed genuine user improvement across every digital touchpoint.

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UX/UI - 2025 FELLOW

As a UX/UI Fellow at Recreatus, Destiny Gutierrez steered digital projects with a rigorous foundation in UX design and user research. She developed this expertise while earning her Bachelor of Science in Digital Media from the UH Cullen College of Engineering. In her seven months with the agency, Destiny focused on translating detailed user research into actionable design, ensuring every digital touchpoint was optimized for the end-user. She was driven by the strategic application of her cross-curricular background to enhance digital performance.

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PRODUCT - 2025 FELLOW

As a Product Fellow at Recreatus, Joshua Ovalle anchored project execution with a strategic foundation in Digital Media, a degree from the UH Cullen College of Engineering, and three years of cross-functional experience. Inspired by a lifelong passion for Information Technology, Joshua quickly pivoted from computer science to a career focused on digital production and software development. What set him apart was his versatility: he was a true force multiplier who could seamlessly fill any role, from strategic planning to product management. Joshua was motivated by getting his hands on every part of the development process, ensuring the agency output was efficient and of the utmost quality.

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